MEDIA & PUBLISHING
REINVENTING THE APPEAL
SNAP has reinvented its annual conference with an event more finely tuned to
the needs of association publishers than
ever before. To signify the change in strategy, it’s even got a new name. And as a
reflection of our Web 2.0 world, the pre-conference conversation begins now at
www.snap09.com (see Final Draft, p. 56).
Held at the Capital Hilton in
Washington, DC, the Association Media
& Publishing Conference kicks off with a
pre-conference workshop on June 3rd
titled, “The Social Medium: Outside the
Inbox Innovation for Your Association’s
Publication.” Led by two of the association publishing world’s most visible and
respected players, Jeff De Cagna, chief
strategist and founder, Principled
Innovation LLC, and Lisa Junker, CAE,
IOM, editor in chief, Associations Now,
ASAE & The Center for Association
Leadership, this freewheeling discussion
will showcase how successful publications
are connecting with their members and
readers through blogs, online audio and
video, social networks, mobile devices and
through creative reader engagement
Special emphasis will be placed on
showing attendees how they can pursue
these technologies and strategies—no
matter what size their budget.
On June 4th, the full conference program kicks in with the chance to join in on
several early-morning roundtable discussions on Design Concepts, Digital
Editions, Newsletters, Killer Covers,
Money Saving Strategies, Design Tweaks,
and Ethics in Publishing. These roundtables are a great way to make new contacts
and get quick tips and new ideas from
people who really do feel your pain.
Following breakfast and networking
with the exhibitors, attendees can choose
from a variety of concurrent sessions
ranging from how to engage your readers,
transitioning from print to multi-platform
digital brands, achieving effective magazine design on a budget, and championing
your members to become masters of content.
Next, the Networking Luncheon features an eye-opening keynote session by
Dan Roam on “Think Visually: Solve
Your Problems and Sell Your Ideas With
Pictures.” In this session, the author of
The Back of the Napkin: Solving Your
Problems and Selling Your Ideas with
Pictures, demonstrates step-by-step how
anyone—regardless of artistic talent or
training—can use simple pictures to
describe complex concepts, find solutions
to challenges, and enhance the ability to
sell your ideas to others. Following the
keynote is an opportunity to meet the
author and participate in a book signing.
Concurrent sessions pick up again in
the afternoon with expert advice on how
to manage a magazine by yourself, creating and distributing agile content, an
auditing clinic to learn how to assess a
publication’s effectiveness, and understanding the next publishing generation
(Gen X and Y).
The Association Media & Publishing
Conference sessions conclude with the
timeless and ever-popular, “Getting Rave
Reviews” by Dr. Don Ranly, professor of
journalism at the Missouri School of
Journalism. Once again, Dr. Ranly will
provide “live feedback” to several of your
association publishing colleagues on their
latest efforts. You’re sure to walk away
with new insight and practical steps to
making your own publication more effective and better appreciated by your members.
And just when you think it couldn’t get
any better, the association publishing
world’s most prestigious awards banquet
awaits you. Top off your two days of inspiration by joining colleagues at SNAP’s
29th Annual EXCEL Awards Gala (see
article next page).
There’s not much you can control in
tough economic times like these, but you
can make sure that your learning and professional development doesn’t stagnate.
SNAP’s Association Media & Publishing
Conference is your passport to a new level
of workmanship in your field, and you can’t
afford to miss it. Download the complete
conference brochure at www.snaponline.org
and register today.
HELP IS JUST A FEW CLICKS AWAY
Join SNAP’s Listerv where you can post questions and receive immediate help
from fellow SNAP members—or, just take a “fly on the wall” approach and check
out what everyone else is talking about.
It’s easy to access this popular member benefit. Simply contact Emily Hicks at
email@example.com, and she will add you to the Listserv.