SNAP KICKS OFF NEW
TIME TO PRACTICE YOUR
WEB 2.0 SKILLS.
BY AMY E. LESTITION, CAE
No matter where you are in your Web 2.0
learning journey, SNAP is working hard
to provide you opportunities to practice
and hone your social media skills.
Our latest tool is a social media and networking website ( www.snap09.com, powered by Hammock, Inc.) for our
upcoming Association Media and
Publishing 2009 conference. The new site
provides a forum for attendees to connect
and begin discussions prior to the in-person conference.
Our site-launching team put a lot of
thought into what would make this tool
successful. First and foremost, I knew the
staff had to be engaged and comfortable
with Web 2.0 tools. Also, we had to do
some research. What should a social net-
working site consist of? What is the strategy behind developing a site specifically
for the conference?
Perhaps many of you feel as I do, which
is that I am always trying to play catch-up
and learn the newest Web 2.0 tool. Often,
when I sprint to get ahead, it is only to fall
behind again in the snap of a finger.
I have had a Twitter account since
August 2008. After playing with it a bit,
following people and posting a few things,
now I utilize the tool more effectively to
enhance the visibility of SNAP. I’ve been
tweeting links to relevant association
media and publishing content. My conclusion? The new technologies can be
tamed. Just get out there and experiment.
If your mind is swirling like the technology tornado on this issue’s cover, take a
deep breath. Consistent professional
development in Web 2.0 technologies is
much more effective than trying to catch
up all at once. I try to learn something
new about emerging technologies every
day. I get my feet wet by reading articles
and blogs, conversing with colleagues
about best practices, and simply experimenting with each new tool.
Which takes me back to SNAP’s new
Association Media and Publishing conference site. Using Ning technology, the
conference community website is a wealth
of content powered by you, the users.
There are discussions on the concurrent
sessions, and you can see who is attending, blog, watch videos, and much more.
The site enables us to hear your expectations for the conference and what you
hope to learn. Give the Association Media
and Publishing site a twirl—it’s a great
place to practice your social media skills
among fellow members and friends.
To have an opportunity to think critically about the new technologies available
to associations and how I could apply
them to our goals at SNAP, I recently
attended the Digital Now Conference.
There were many, many takeaways, but
Peter Hirshberg, a Silicon Valley executive who serves on the board of directors
of Technorati.com, was a memorable general session speaker for me. Hirshberg
spoke about the power the audience now
has because of Web 2.0 tools. The audience is deciding what to look at when, creating their own content, learning from
one another, and gaining power.
As I sat through the sessions, I thought:
How can we leverage the power of
SNAP’s members and enhance our association? How does the Web 2.0 world fit
into our print model? These are strategic
questions to explore within SNAP and
your own associations. By starting the
conversation, we can start taming the new.
I hope you enjoyed Association
Publishing’s “technology issue.” We
wanted to leave you feeling encouraged to
jump into the Web 2.0 world. With the
content fresh on your mind, now is the
perfect opportunity to seize the day and
start to think big. As with anything, practice makes the new grow familiar.
Amy E. Lestition, CAE (alestition
@ snaponline.org) is executive director of SNAP.