was a unique
EDUCATION ASSOCIATIONS WORK TOGETHER IN PRINT
AND ONLINE TO COVER THE 10TH ANNIVERSARY OF
THE COLUMBINE HIGH SCHOOL SHOOTINGS.
BY GLENN COOK
Anniversary stories are a staple of print
and broadcast journalism. When a significant event occurs, you surely will see stories about it again on the first, fifth, 10th,
20th, and 50th anniversary.
Handled properly, these stories are a
genuine opportunity to reflect on what has
happened and how far those affected have
come. But, not done well, they can make
the reader feel like you are picking at a scab.
In public education, few events—Brown
v. Board of Education the exception—are as
historically significant as the April 20,
1999 shootings at Columbine High
School. As the editors of American School
Board Journal, a K- 12 magazine that
serves more than 40,000 readers, the 10th
anniversary of Columbine presented us
with a particular challenge: How to present the story in a non-traditional way that
effectively serves—and potentially broadens—our audience of school board members, administrators, and leadership