When your markets and circulation
change every five minutes...
your ducks better be
in a row.
(And you better know the ducks involved)
Circulation and Inquiry Knowledge for Association Publishers
As markets change and the economy is redrawn, you have to know where you stand in the
marketing mix or face extinction. Media buyers today must relearn your real position and
value in the mix.
You need your ducks to be in a row. But the problem with ducks is that they move. They are
increasingly difficult to hit, much less track.
Accountability Information Management, Inc. can help you. We understand circulation’s relationship to inquiries, and the relationship of inquiries to a company’s eventual sales. Each day
we learn how markets shift. What people who receive magazines do – and don’t do.
We can help you keep your publication’s ducks in a row – before they fly away.
Find out now by calling us at 847-358-8558
Accountability Information Management, Inc.