BY KRISTEN KING
A mere two decades ago, the concept of the World Wide
Web was outside the realm of reality for most of the pop-
ulation. The idea of reading a book on your cell phone (or,
for that matter, having a cell phone) was largely the stuff
of science fiction.
Flash forward to 2009. The ubiquitous Internet is a part of daily life,
both on the job and off. BlackBerry smartphones and iPhones are all
around us. Folks want instant info on the go. While print will never go
away entirely, it’s no longer the sole or even the preferred mechanism of
communication for a growing number of association members.